var serifa = {
    src: 'gfx/swf/helveticaBlack.swf'
  };

   sIFR.prefetch(serifa);
   sIFR.activate();
   

   
   
  sIFR.replace({
    selector: 'h1'
    ,src: 'gfx/swf/helveticaBlack.swf'
    ,css: {
      '.sIFR-root': { 'background-color':'transparent', 'color':'#ff0000', 'letter-spacing':'0.0', 'text-transform': 'none', 'text-align':'left', 'font-weight':'normal' }
    }
  });